RCB creates history, becomes first IPL franchise to cross USD 300 million brand value

The Royal Challengers Bengaluru (RCB) have achieved more glory as they have become the first-ever Indian Premier League franchise to touch the USD 300m brand value. Two-time winners RCB's brand value reached a value of US$312 million, which is approximately Rs 2,989 crore in INR. Meanwhile, the IPL's value has grown to US$20.6 billion, which is approx. 1,97,025 crore in INR.

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