YouTube brings Likeness Detection feature to Spot AI Deepfake videos of creators

YouTube is reportedly rolling out its new AI deepfake detection tool, Likeness Detection, to a lot more creators now. The whole point is pretty clear: help people spot videos using their face without permission. They actually started testing this tool back in 2024, but only for a small group of YouTube Partner Program creators. Then they let journalists and some government folks try it. Now, the company says all eligible adult creators will get access over the next few weeks.

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